Designed by Magic Media · Kochi

Objects that connect.

Cards, counter pieces and crafted objects that open the right digital action with a tap or scan.

Explore the system
Magic Tap card concepts in textured fibre, blackened metal and walnut

One system · four families

From a person’s profile to a hotel stay or a piece of art, Magic Tap gives every physical touchpoint the right digital next step.

Four solution families

Choose what you want to connect.

Each family is shaped around a different use. The object, material and digital destination are designed together.

01For people

Connect

Professional identity and personal profiles that move easily from a meeting to a phone.

  • Digital business cards
  • Social profiles
  • Portfolio taps
Build a Connect product
02For customer actions

Engage

Focused tap-and-scan moments that help customers act without searching or downloading an app.

  • Google reviews
  • Guest Wi-Fi
  • Menus and catalogues
  • Existing UPI links
Plan an Engage product
03For places

Experience

Multi-action experiences for spaces and events, brought together in one considered touchpoint.

  • Smart stays
  • Smart tables
  • Events and weddings
  • Properties and showrooms
Shape an Experience
04For physical products

Objects

Digital identity, history and story built into an artwork, gift, product or serviceable asset.

  • Connected art and gifts
  • Authenticity
  • Asset and service tags
Connect an object

The layer beneath every product

Magic Tap Engine

One Magic Tap identity connects NFC and QR to the right destination. Update where it leads later—without remaking the card, stand or object.

mgtap.link

Selected applications

Made for the moment it lives in.

01

Connect

Cards with presence.

Personal and team cards made to reflect the person carrying them—not a standard plastic template.

  • Save contact details
  • Open portfolios and social profiles
  • Call or start a WhatsApp conversation
Discuss a card project
Frosted acrylic and walnut Magic Tap object
Walnut Magic Tap hospitality set on a stone restaurant table
02

Experience

Better moments at the table.

Designed counter and tabletop pieces for hospitality, retail and guest spaces.

  • Join guest Wi‑Fi
  • View menus and service information
  • Leave a review or open an existing UPI link
Design a guest touchpoint
03

Objects

A digital story, built in.

Connect art, gifts and premium products to provenance, private messages, care information or service history.

  • Share provenance and authenticity
  • Reveal stories, media or private messages
  • Open product care and service information
Connect an object
Hand-finished walnut connected object with a blackened metal tap medallion

How it works

Designed as one product.

We consider the object, its setting and the screen it opens together.

  1. 01

    Define the action

    Tell us what someone should be able to do when they tap or scan.

  2. 02

    Design the object

    We select the right material, form, finish and fabrication method for the setting.

  3. 03

    Connect and update

    We connect NFC and QR to a destination you can change later without replacing the object.

Materials and making

Selected for touch, context and longevity.

Wood

Warm, tactile pieces for counters, gifting and interiors.

Acrylic

Precise, lightweight forms with clear or frosted finishes.

Metal

Durable premium details, cards and inset components.

Print and inlays

Custom graphics, labels and embedded elements for larger runs.

Before we begin

Three useful answers.

Do customers need an app?

No. A compatible phone can tap the NFC point or scan the QR code and open the destination in its browser.

Can the destination change later?

Yes. The link can be updated without remaking the physical card, stand or object.

Does Magic Tap process payments?

No. A tap can open a merchant’s existing UPI payment destination. Magic Tap does not process or settle the payment.

Start a project

What would you like to create?

Tell us where it will be used, what it should do and the quantity you have in mind.

Designed and made by Magic Media in Kochi, Kerala.